Monthly Archive: May 2015

Web design 0

Designing for your target audiences

There are only two types of visitors that regularly access a firm’s website. Human internet users are the first type, namely prospective clients, current clients and competitors. Robots and machines, otherwise known as search engines, are the second type. Both sets of visitors have very different methods of assessing how...

Choosing directions 0

How clients choose accountants

Most prospects find it difficult to evaluate an accounting firm. They understand little or nothing about the accounting process itself and so do not feel they can evaluate a firm simply by asking the right questions. Because of this, many clients may look to use external measures to evaluate an...

Social media 0

How social media is affecting your SEO

Changes to Google will mean that firms who are active on social media have a better chance of increasing their SEO ranking. This is due to Google’s algorithms now including social signals as indicators in search rankings. Another factor is that SEO strategies and those using social media have the...

Close up of a female hands typing on keyboard. 0

Why firms should be blogging

Blogging is one of the most cost-effective strategies used to promote a firm’s online identity. It gives firms the potential to reach audiences on a larger scale, increase brand awareness and promote traffic to their website. However, managing a successful blog requires time, commitment and dedication from a firm. So...

Client meeting 0

Communicating with clients

Communicating well with clients doesn’t always from naturally to accountants. But sadly, accounting is largely a people based industry, and more often than not, accountants will often rely on their technical skills, rather than their personal skills when engaging in communication. Here are some tips for maintaining and improving communication:...

Mobile seo 0

Breaking down SEO

SEO is a powerful means of optimising a firm’s search ranking and gaining organic website traffic. However, being such a broad area of activity, SEO can often be confusing or difficult to manage for many small firms. Generally speaking, SEO can be broken down into two broad categories: on-site SEO...

Listening to clients 0

Listening to clients

It is often said that we have two ears and one mouth, and should use them in that proportion. What this means is that good communication is more about listening than it is about speaking. Every accountant knows that client-centred firms are more likely to retain clients than are technically...

Meeting on social media 0

Firms and social media

Firms who aren’t on social media are missing out on some of the most significant opportunities this digital era has to offer. Social media has the power to improve a firm’s brand, communication and understanding of client needs and expectations. Just like firms were considered to be uncommitted to change...

Accountant confused 0

Why clients change accounting firms

Clients rarely change accounting firms because of a major problem; rather it is more often a gradual build up of small irritations such as: Missing deadlines Not returning calls on time Being late for meetings Frequent staff changes Inaccurate or excessive billing Showing little understanding of the client’s business Not...

website design 0

Scrolling is rolling out

Traditional website designs, where one page appears at a time on a screen, are giving way to a new design trend that has emerged through social media. Scrolling pages are a recent navigational design that encourages viewers to stay on a page by continuously scrolling down. The trend was influenced by...