Monthly Archive: January 2016

Elements of modern website design 0

Elements of modern website design

Modern website design is made up by various elements, styles and designs that change over the years to keep up with user wants, needs and expectations. Some elements of website design help to explain what a firm is and what it does; others serve to improve how a website looks on a...

The-do’s-and-don’t’s-of-building-an-email-list 0

The do’s and don’t’s of building an email list

Even though your firm’s emails may safely reach your clients’ inboxes, don’t be fooled into thinking that as soon as they see it that you will have their full attention. Today’s internet users are becoming more and more renowned for having much shorter attention spans when it comes to written...

Using-Twitter-effectively 0

Using Twitter effectively

With over 320 million users, Twitter makes up an important piece of a firm’s social media marketing strategy mix, as it provides great opportunities for firms to reach their audience. Sadly, many firms solely exist on Twitter and do nothing else. To truly use Twitter effectively, firms need to put...

Simple SEO solutions for 2016 0

Simple SEO solutions for 2016

The start of a new year will often find firms reviewing and refreshing their strategies to improve business, increase client engagement and boost their client retention. And while some firms may undermine the need to do so, reviewing and refreshing their online marketing strategies, specifically, SEO, is just as important...

growth 0

The need to plan for growth

There are many reasons why firms must have an organised plan for growth. The buoyant economy has concentrated accountants’ minds on ensuring that a firm’s own management, growth and profitability are not left unplanned. Accountants must now, more than ever before, commit to retraining themselves and be prepared to market,...

email survey 0

How to write an effective email survey

Asking your clients the right questions at the right time, can help your firm gain valuable insights to improve your services. Whether your firm is testing out a new marketing product or is simply after feedback for the services you currently provide, including a client survey in an email marketing...

Client satisfaction survey 0

Client satisfaction surveys

Very few firms have ever formally survey their clients, and even fewer have a plan to solicit feedback on an independent firm-wide basis. Some of the reasons given by accounting firms include: “The feedback won’t tell us anything we don’t already know.” “Now isn’t the right time.” “We’re too busy...

Using a social media calendar 0

Using a social media calendar

Sharing high-quality content across your firm’s social media channels is critical for firms if they are to engage their audience and attract new followers. That is why one of the most important things firms need to do is to put some time aside to spend planning out a calendar of...